Miranda Meng

Project Name:  Magazine Design and Business Plan [Collaborative Project]

Time:  April 2013 

Project Summary:

This is a magazine design project for a publishing class in SFU. The goal is to enter a niche market and design a culture magazine that does not exist in Canada yet, hence come up with a comprehensive business plan (catalog sheet) to describe its editorial, visual, digital and marketing concepts in details. Inspiring by Lucky Peach and Anthony Bourdian, we decided to explore food culture from a quirky but fun perspective, and name our magazine DoubleDip - it has nothing to do with financial crisis, it's just simply too good to stop at one dip.

My Contribution:
This was a group project as if we are working in a publishing firm. I took role as a digital content editor to work on the digital concept design, website mockup, online content as well as the advertisement selection. I also volunteered to work on the rate card base on my experience in marketing.

Deliverables: 

Magazine Concept Booklet that includes:
-Business plan
-Editorial concept design
-Visual concept design and mockups
-Digital concept design and mockups
-Marketing concept details and rate cards

Skills and Tools:

• Marketing research and competitive analysis [Business databases, desk-top research]

• Publishing arrangement and platforms [ISSUU-You Publish]

• Graphic Design [Adobe Creative Suite: Indesign, Illustrator]

Please see final magazine concept design below. Click here if the embedded file doesn't work.